By Mncedisi Maseko
Twitter:@fmsquared_sa
In a fast-paced world of South African music industry, getting financial support and help can
greatly influence the futures of up-and-coming musicians and event organizers.
Recognizing this requirement South African Music Performance Rights Association (SAMPRA)
has established the SAMPRA development fund to support local talent, promote cultural
diversity and create a sustainable entertainment industry for the present and the future.
The criterion of accessing this fund differs, music production, travel and touring are the only
eligible to access this product who have earned R3000 in a needle time Right and Royalties.
“The funding aims to promote and groom the talent of up-and-coming artist and event
organizers,” said the PR and Marketing officer Yvette Rammalo.
The Fund offers custom financial assistance to musicians and event planners. There are various
opportunities for financial aid, ranging from Music Production to Cultural Organizations and Live
Events. Moreover, the fund functions according to specific guidelines, such as setting a cap on
funding amounts and ensuring that it does not exceed half of a project or events overall budget.
Approved projects have specific goals and duties outlined in their proposals. These include
hosting planned events and meeting public relations and marketing requirements to raise
visibility for the SAMPRA Development Fund. Moreover, funded projects offer networking
opportunities, enabling participants to connect with industry professionals and explore potential
collaborations.
Financial support durations may vary depending on project or event timelines. Accepted
recipients will receive contracts and must fulfill their commitments within the designated time
frame. The program may collaborate with external partners on projects that enhance member
benefits, fostering additional opportunities for networking and professional growth.
All applicants can easily apply via the SAMPRA portal which is accessible via the link samprafund.co.za
The SAMPRA Development Fund serves as a beacon for South African musicians and event
planners, offering essential aid, tools, and networking possibilities that propel their careers and
initiatives. It plays a pivotal role in shaping the future of South Africa's' vibrant music industry by
fostering talent, promoting inclusivity, and championing sustainable growth.
These are some of the views shared by up-and-coming artists and event organizers on how they think about the funding. https://on.soundcloud.com/XU8XDoZ34QdKAKhc9 & https://on.soundcloud.com/6MhQZo3UFx8ZQ2Mi9
for more information on how to get ahold of this fund one can follow SAMPRAs official social media platforms on, Twitter:@OfficialSAMPRA, Instagram:@sampra_official, Tik Tok:@sampra_rsa & Facebook: South African Music Performance Rights Association.
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