Daily Sun
Name of publisher: Media24
Target Audience: Daily Sun's target audience is around urban areas in South Africa, its readers are mostly black, who can read and understand English with high school level or further education, and working-class earners who are the core players of the South African economy.
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Daily Sun covers a variety of topics as it covers stories that happen within the communities of black South Africans, It covers Sports, Entertainment, Politics, Health, Business and it has ads. It also give readers a sense of understanding as to stories being told are closer to home.
City Press
Name of publisher: Media24
Target Audience: It caters mostly for black middle class, urban, young and well educated.
Sunday Times offers variety of topics such as politics, sports, finance, entertainment and education. It carries news from South Africa and around the world and also it offers different career sections. It educates as its journalists tell stories affecting the people on daily basis such Xenophobia and Racism.
Name of Publisher: Arena Holdings
Target Audience: High earners, highly educated, optimistic, business owners, traders, stock watchers, and it mainly focuses on all things business.
Business Day covers all national, international news with the focus on South African economy covering the business sector, companies and financial markets. Business day offer education on how one can become a good business person and make money for yourself, and help contribute to South Africa's economy and have your business compete with big business in South Africa and international markets.
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